机构地区: 华南农业大学
出 处: 《河北经贸大学学报》 2003年第2期43-45,共3页
摘 要: 对薄利多销的经济学涵义指出了实行薄利多销的理论依据:商品需求是富有弹性的;该商品必须具有潜在的消费者;商品的生产成本必须是不变的或至少不能上升。因此自然垄断行业同样可以采用薄利多销的手段来增加销售收入。 Its theoretic basis is pointed out by studying on economic meaning about small profits with quick turnover.Firstly,demand of goods is elastic;secondly, goods must possess potential customer;thirdly,production cost of goods must be unchageable , at least not on rise no rise.And it is demonstrated that means of small profits with quick turnover can be adopted for increasing sales income in natural monopoly industry.
关 键 词: 自然垄断行业 企业定价策略 薄利多销 可行性分析 需求价格弹性 生产成本
领 域: [经济管理—企业管理] [经济管理—国民经济]