作　　者： ;

机构地区： 广东科学技术职业学院

出　　处： 《重庆工贸职业技术学院学报》 2018年第1期64-66,70,共4页

摘　　要： 信息时代,大学校园文化传播出现不同平台各自为战、自我为中心、缺乏用户思维和互动性,传播力不强的现象。本文提出构建大学校园文化智能传播平台,打通不同平台之间传播界限。通过智能算法,实施分众化传播策略,有效提升校园文化传播力。 In the age of information, there have been phenomena in the dissemination of cultural communication on campuses, self-centered, lacking in user thinking and interaction, and the power of communication is not strong. This paper proposes to construct a university campus cultural intelligent communication platform and open up the boundaries of communication between different platforms, and implement the strategy of mass communication and effectively promote the dissemination of campus culture by intelligent algorithms.

关 键 词： 校园文化 智能平台 分众化传播

领　　域： [文化科学—传播学]