作　　者： ;

机构地区： 罗定职业技术学院

出　　处： 《数码设计》 2020年第6期198-199,共2页

摘　　要： 粤西山区具有优越的体育旅游资源,但因地处偏远地带交通不便,政府支持力度和媒体宣传力度不大等原因,致使体育旅游产业得不到很好的发展。通过对粤西山区体育旅游资源的调查,基于SWOT分析法对粤西山区体育旅游资源的优劣势、发展机遇和面临的问题进行分析,提出有利于粤西山区体育旅游资源开发和产业链升级的对策。 There are superior sports tourism resources in the mountainous area of west Guangdong,but the sports tourism industry is not well developed due to the inconvenient transportation in the remote area,the government's support and the media's propaganda.Through the investigation of the sports tourism resources in the western Mountainous areas of Guangdong,based on SWOT analysis,the advantages and disadvantages,development opportunities and problems of the sports tourism resources in the western mountainous areas of Guangdong were analyzed,and the countermeasures to the development of the sports tourism resources in the western mountainous areas of Guangdong and the upgrading of the industrial chain were put forward.

关 键 词： 粤西山区 体育旅游 分析 发展对策

领　　域： [经济管理—旅游管理] [经济管理—产业经济]