作　　者： ;

机构地区： 华南理工大学

出　　处： 《科技视界》 2018年第21期4-6,共3页

摘　　要： 随着网络技术与硬件环境的不断进步创新,移动社交广泛普及,用户对移动短视频内容消费持续攀升,短视频全网覆盖规模不断增加,网络用户媒介使用习惯趋向终端化,碎片化时代下用户将更多零散时间消费在了移动短视频上,移动短视频正从内容领域的变量演变为推动大众视觉消费转向的确定性力量。本文将从移动短视频及其发展现状、传播模式,以及其所带来的问题与机遇进行探析。 As steady progress and innovation have been made in the field of internet technology and network hardware, communication via mobilephones has become increasingly popular. Mobilephone videos have witnessed rising market comsumption as well as expanding scale for its internet coverage. In our times of information fragmentation, more internet users are getting customed to using application of network terminals and they are spending much more spare time on mobilephone videos. Therefore, mobilephone video has evolved from a variable into a great force in the visual consumption market. In this essay, we will analyse the development and the speading patterns of mobilepohone video,as well as its current challenges and future oppotunities.

关 键 词： 移动短视频 社交平台 价值传播

领　　域： [文化科学—传播学]