作 者: ;
机构地区: 惠州学院图书馆
出 处: 《现代计算机》 2018年第19期64-67,75,共5页
摘 要: 针对微媒体环境下大学生阅读的碎片化、浅显性和即时交互性特点,提出构建基于微信、微电影、微书评等微平台的阅读推广工作方式,分析微媒体环境下高校图书馆阅读推广工作策略:引入微媒体专业服务技术,组织多样化的微媒体阅读推广活动,打造微阅读品牌,加强微阅读引导,多部门联动开展阅读推广工作。 In micro media environment university students, reading characteristics are fragmentation, understandable and reciprocity, proposes the style of reading promotion based on WeChat, micro film, micro book review, analyses the reading characteristics strategies in micro media environment, leading into micro media professional services technology, organizing variegated micro media reading promotion, creating the micro reading brand, strengthen micro reading leading, uniting divisions to develop reading promotion.
领 域: [文化科学—图书馆学]