作　　者： ;

机构地区： 深圳职业技术学院管理学院

出　　处： 《深圳职业技术学院学报》 2020年第6期3-10,共8页

摘　　要： 分析了创意城市视角下深圳餐饮业的现状,认为深圳具有本土美食文创培育的社会土壤,具备打造世界美食之都的禀赋基础,但餐饮业投资增长存在隐忧,城市历史文化积淀不够深厚,美食文创缺乏系统性智力支持,与成都、广州等城市相比差距明显。为此提出了深圳餐饮业发展策略:应深度挖掘、精心培育,用时间打磨深圳味型与本土风味;夯实基础、加强研发,打造深圳餐饮业人才支撑与创智体系;投资引导、跨界渗透,推动深圳餐饮业态创新与融合发展;丰富内涵、突出特色,重点打造“深圳美食嘉年华”;依托美食、聚焦文创,助推深圳餐饮业向“美食文创”产业蜕变。 After an analysis of the present condition of Shenzhen's catering industry,this paper finds that Shenzhen enjoys the advantage of becoming a world famous gastronomic city because it has always attached importance to the cultivation of local food culture.However,compared with other cities like Chengdu and Guangzhou,Shenzhen’s catering industry is faced with the dilemma of sluggish investment,insufficient accumulation of local culture,and a lack of talent supply.Development strategies are put forward as follows:creating local flavor and developing local cuisine;establishing and improving local talent supply system;stabilizing catering investment and promoting operation innovation,pooling resources to hold“Shenzhen Gourmet Carnival”;focusing on gastronomic culture creativity and thus accelerating the transformation of catering industry.

关 键 词： 创意城市 美食之都 餐饮业 策略 深圳

领　　域： [经济管理—管理学]