机构地区: 华南理工大学经济与贸易学院
出 处: 《物流工程与管理》 2012年第5期106-108,共3页
摘 要: 针对农产品产销问题多发的中国市场,文中提出了一种较新的农产品销售模式——基于C2C模式的农产品网络营销模式,分析了何种类型农产品适合网上销售,并建立了长期有效的运营机制。希望文中研究成果可以为中国农产品网络营销的发展提供一些理论上的借鉴之处。 Aiming at the problems of production and marketing of agricultural products in Chinese market,the paper puts forward a new agricultural product sales model,that is-Agricultural Products Based on the C2C Network Marketing Model.It analyzes what types of agricultural products are suit for online sales,and establishes long-term effective operation mechanism.We hope that this research results can provide some theoretical guidance to the development of agricultural products network marketing in China.