作　　者： ;

机构地区： 汕头职业技术学院

出　　处： 《黑龙江生态工程职业学院学报》 2017年第5期26-28,共3页

摘　　要： 当前以高铁为载体,融合旅游线路、旅游景区等食、住、游、购一体化的旅游产品越来越受到旅游者的青睐。分析高铁旅游产品对游客感知价值的影响,认为认知价值、成本价值、社会价值、服务价值构成了高铁旅游产品游客感知价值的模型构建的组成部分。在此基础上,构建出高铁旅游产品游客感知价值模型,并以厦深高铁为例,通过问卷调研,收集第一手数据资料对游客的感知价值进行实证研究。通过该研究,得出提升高铁旅游产品游客感知价值的思考和举措。 Nowadays,integrating tourism,tourist scenic spots such as food,live,travel,shopping of tourism products with high-speed rail as the carrieris becoming more and more popular among tourists.Analyze the influence of perceived value for tourists taking the high-speed rail tourist products,consider cognitive value and cost value,social value,service value constitutes the high-speed rail travel products of tourists perceived value model; Basedon this,analyze the composition of tourists perceived value factors,build up high-speed rail tourist perceived value model,tourism products and mansion deep high-speed rail,for example,by conducting questionnaire survey,collect first-hand data for tourists perceived value has carried on the empirical research.Obtained by research,proposed the ideas and the solutions of the tourism products of high-speed rail tourist perceived value.

关 键 词： 高铁旅游产品 游客感知价值

领　　域： [经济管理—旅游管理] [经济管理—产业经济]