作　　者： ; ;

机构地区： 暨南大学新闻与传播学院

出　　处： 《中国地质大学学报（社会科学版）》 2018年第4期155-163,共9页

摘　　要： 谣言作为古老的传媒现象,在与媒介技术的共生过程中不断催生出新的传播特征与社会影响。作为新型生活方式,微信通过嵌入人们关系网络与融入日常生活习惯,成为指向社会交往实践的结构性场域。微信的出现为谣言传播创造了条件,并衍生出内容独特的微信谣言现象。在这些周而复始的谣言背后,实则隐喻着谣言的社交属性,生成与维系着社群关系,以及相应的情感动员功能。谣言已然成为微信交往中的"软文化",这也让我们不得不重新审视与构建微信谣言的治理模式。 Rumors, as an ancient phenomenon, are often associated with the media. Different media bring new features and influence to rumours. As a new way of life, WeChat has become a structural field that points to the practice of social interaction by embedding people＇s relationship networks and incorpo- rating into daily habits. The appearance of WeChat has created the conditions for the spread of rumors, and has led to new forms of rumors. These repeated rumors metaphorize the social attributes of rumors, generate and maintain relationships with the community and their corresponding emotional mobilization functions. The rumors have already become the ＂soft culture＂ in WeChat communication, which urges us to re-examine and construct the governance model of WeChat rumors.

关 键 词： 微信谣言 民意表达 公共信息 社交网络 网络治理

领　　域： [文化科学—传播学]