作　　者： ;

机构地区： 暨南大学新闻与传播学院

出　　处： 《新媒体与社会》 2017年第4期87-98,共12页

摘　　要： 网络发展新形势下,新闻聚合客户端发展迅速,微博、微信 平台化趋势明显,网络直播平台快速崛起,专业自媒体也逐渐发展成熟. 随着网络平台新格局的变化,网民身份构成曰趋丰富,“中 V”崛起.不 同平台舆论传播的开放度也存在差异,舆论监督与引导工作亟须全面展 开加强队伍建设,培养新型传播人才;做强主流媒体和网站,掌握舆论 主阵地;打通“两个舆论场”,完善官民互动平台以及建立健全法律法规, 加强网站的监督和管理. Under the new situation of the network development, news ag-gregation clients are developing rapidly, weibo and wechat are becoming more and more platform- oriented, the platform for webcasting is rapidly emerging, and the professional we-media has gradually developed. With the changes in the new network pattern, the status of Internet users is becoming more and more rich which led the phenomenon that the “ middle- V” has risen. There are also differ-ences in the openness of public opinion communication on different platforms. The supervision and guidance of public opinion urgently need to be started in an all-round way by strengthening team building and cultivating talents who can bequalified in communication; strengthening the mainstream media and websites in order to grasp the main front of public opinion; opening up “ two media fields” and improving the interactive platform for officials and civilians. What？s more, set-ting up and improving laws in the fields of website5s supervision and management.

关 键 词： 网络舆论平台 网络舆论生态 网络舆论引导 依法治理

领　　域： [文化科学—传播学]