作　　者： ; (胡京波）;

机构地区： 北京航空航天大学经济管理学院

出　　处： 《管理评论》 2018年第6期251-264,共14页

摘　　要： 成功的技术变革与商业化过程离不开对互补性资产的管理。因为技术变革初期,新技术往往与旧技术共享互补性资产(销售团队、支持技术团队等),由于组织惯性,组织认知等原因,再加之旧技术仍是公司利润的主要来源,导致新技术变革往往得不到必要的互补性资产支持。所以,很多技术变革的商业化过程的失败不是因为技术本身,而是由于缺乏必要的互补性资产支持,死于黎明前的黑暗。本文旨在以中标软件为案例研究对象,研究软件企业如何成功推动云计算技术变革以及商业化。通过案例研究发现成功进行技术变革,不仅要关注新技术的研发,还要处理好新技术与商业化所需要的互补性资产之间的关系。通过案例研究分析推导出本文研究结论:第一,识别关键性的互补性资产并建立其与新技术的组织联系是成功实施技术变革的关键要素;第二,新技术与互补性资产不会主动建立组织联系,需要高层领导建立管理机制,通过管理机制促使新技术与互补性资产建立组织联系;第三,激励措施、组织学习、知识分享等管理机制是推动建立新技术与互补性资产之间的组织联系的关键因素。本文研究结论不仅对新技术与互补性资产之间的关系有重要的理论贡献,对于中国企业成功应对行业内的技术变革也具有重要的实践价值。 Successful technological change and commercialization can not be separated from the management of complementary assets. In the process of technological change,new technologies often share complementary assets（ such as sales team and technical support team）with old ones. Moreover,due to organizational inertia,organizational cognition and the fact that old technology is still the main source of corporate profits,new technologies are often not supported by the necessary complementary assets. As a result,the failure of technological changes is not because of the new technology itself,but the lack of necessary complementary assets. The paper takes China Standard Software Company as a study case to explain how software enterprises successfully promote cloud computing technology change and commercialization. Our findings suggest that successful technological change should not only focus on the research and development of new technologies,but also deal with the relationship between new technologies and complementary assets needed for commercialization. The conclusions of this paper deduced by case study are as follows： First,identifying critical complementary assets and establishing organizational linkages between critical complementary assets and new technologies are key elements for successful technological change; Second,these organizational linkages do not exist automatically,but have to be established through a management mechanism that senior leadership develops to promote the linkages; Third,incentives,organizational learning,knowledge sharing and other management mechanisms are the key factors to promote the establishment of organizational links between new technologies and complementary assets. The study significantly enriches the relevant theories of relationship about technological change and complementary assets and can help Chinese enterprises to successfully achieve technological changes.

关 键 词： 技术变革 互补性资产 云计算 案例研究

领　　域： [经济管理—企业管理] [经济管理—国民经济]