作　　者： ;

机构地区： 广东工业大学华立学院

出　　处： 《对外经贸》 2020年第3期102-103,共2页

摘　　要： 危机公关是民办高校办学建设的重要组成部分。媒体的正确引导有利于形成良好的社会舆论,使社会公众理解、信任学校,有利于学校美誉度与和谐度的提升。民办高校办学发展必须重视危机公关与媒体应对,增强危机意识,设置专职机构,加强与媒体的交流与合作,提升学校知名度、美誉度与和谐度,树立良好的社会形象。 crisis public relations is an important part of the construction of private colleges and universities.The correct guidance of the media is conducive to the formation of good public opinion,the understanding and trust of the public,and the promotion of the reputation and harmony of the school.The enrollment of private colleges and universities mainly relies on popularity and reputation.Therefore,the development of private colleges and universities must attach importance to crisis public relations and media response,enhance crisis awareness,strengthen communication and cooperation with the media,enhance the popularity,reputation and harmony of the school,and establish a good social image.

关 键 词： 民办高校 突发性事件 危机公关 媒体应对

领　　域： [文化科学—教育学] [文化科学—教育技术学]