作　　者： ;

机构地区： 湖北科技学院人文与传媒学院

出　　处： 《新媒体与社会》 2017年第2期250-262,共13页

摘　　要： 从广告形态与感官、时空的关系出发,可以将广告形态分为三个不同的阶段,除了口头叫卖和实物陈列广告是身体的自然在场和感官平衡以外,其他的都无法保证这一点。虚拟现实技术带来广告形态的虚拟化生存,其内涵是跨越时空的身体浸染与感官平衡,其意义是带来虚实相生的全新广告形态和对身体在场的即时同步交流的深层次复制。 Starting from the relationship between advertising forms and sensory,spatial and temporal,advertising form can be divided into three different stages,besides hawkings of verbal and physical display advertising is the body＇s natural presence and sensory balance,other are unable to guarantee this point.Virtual reality technology brings advertising form of virtual survival,its connotation is across time and space body and disseminated sensory balance. Its significance is bring the vacuousness of health as a new advertising form and the physical presence of the instant AC synchronous deep copy.

关 键 词： 虚拟现实技术 广告形态 感官平衡 身体在场 虚拟化生存

领　　域： [经济管理—广告] [经济管理—产业经济]