作　　者： ;

机构地区： 湖北科技学院人文与传媒学院

出　　处： 《编辑之友》 2017年第12期64-67,共4页

摘　　要： 广告形态的自然化发展是技术和媒介推动的必然结果。印刷和电子媒介时代是广告形态的初级自然化阶段,网络媒介时代是广告形态的半自然化阶段,它们都没有完全实现广告形态的自然化。可穿戴技术与设备将促进广告形态的自然化发展,这不仅是指广告可以达到完整而又精确地复制人类的自然感知形态和感知模式的高级水平,还指可以改进甚至是改变人类的某些感知形态和感知模式,促进广告生存形态的自然化升级。 The naturalized development of advertising form is the inevitable result of technology and media promotion. Printing and electronic media era is the first stage of the naturalized development of advertising form, and Internet media era is the second stage, they do not fully realize the naturalized development. Wearable technology and equipment will promote the naturalization development of advertising form. This is not only refers to that the advertisement can reach the senior level of completed and precise replication of human natural perception forms and perception models, but also it can improve or even change the human perception forms and perception models, and promote the naturalization upgrading of advertising survival forms.

关 键 词： 可穿戴设备 广告形态 自然化 感知模式

领　　域： [文化科学—传播学]