作　　者： ;

机构地区： 中山大学国际商学院

出　　处： 《中山大学研究生学刊（社会科学版）》 2013年第3期92-103,共12页

摘　　要： 一直以来,消费者创新性是消费者行为科学领域中重要的研究课题,它在新产品的扩散和最终采用过程中扮演着十分重要的角色。首先,研究通过回顾有关的文献,对消费者创新性的概念和来源进行了介绍;其次,研究对创新性的三个主要层次,即内在创新性、特定创新性和实际创新性进行了有关的说明,并解释了这三者之间的关系;再次,研究梳理了创新性和其他个体特征和特质变量的相关研究结果;最后对未来研究方向进行了展望,以期为国内消费者创新性研究提供有价值的参考。 Consumer innovativeness has always been an important concept in consumer behavioral science; it plays a prominent role in the diffusion and ultimate adoption of new products. Firstly,the research introduces the concept and resources of innovativeness,based on the reviews of the relevant research. Second,this paper explains the three main aspects of innovativeness,called innate innovativeness,domain-specific innovativeness and actualized innovativeness; in addition,the relationship among the three different kind of innovativeness was also analyzed in this paper. Thirdly,the research illustrates the relevant research of the relationship between innovativeness and other personal characteristics and traits variables. Lastly,a prospect of the relevant research is made,expecting to provide some valuable references for the research of innovativeness in China.

关 键 词： 消费者创新性 内在创新性 特定创新性 实际创新性 个体特征和特质

领　　域： [经济管理—市场营销] [经济管理—产业经济]