作　　者： (颜波）; ;

机构地区： 华南理工大学经济与贸易学院

出　　处： 《软科学》 2015年第4期134-139,共6页

摘　　要： 针对双寡头竞争市场,引入竞争强度因子,研究产品存在竞争且零售商重叠的供应链竞争决策问题,分析市场因素对分散供应链决策的影响及竞争强度对寡头企业决策模式选择的影响。结果表明:寡头竞争供应链最优决策受自身供应链的纵向影响和对手供应链的横向影响;相比成本劣势的寡头供应链,占成本优势的供应链会以更低的价格、更优的服务质量抢占市场;仅当竞争强度在一定的阈值内,寡头企业适宜采用联盟决策模式,否则选择独立决策模式。 In view of duopoly competition market,decisions of two supply chains having the same retailer are studied under competition of product substitutability. Moreover, sensitivity of some factors and impact of competition intensity on enterprises＇ decision model selection are analyzed. Results show that the optimal decisions of supply chain are effected by their upstream decisions and their opponents＇ decisions. Compared to opponent,the supply chain with cost advantage will adopt a lower price,higher quality service to seize markets. Only if the intensity of competition is within a certain threshold,oligopolistic firms adopt appropriate alliance decision-making model,otherwise select the independent decision-making model.

关 键 词： 双寡头竞争 产品替代 竞争强度 定价决策 联盟合作

领　　域： [经济管理—企业管理] [经济管理—国民经济]