作　　者： ;

机构地区： 广东第二师范学院

出　　处： 《中国农业教育》 2013年第2期49-52,共4页

摘　　要： 基于新形势下高校校报读者的阅读特点,读者的细分特征以及差异化的需求,校报应以读者为本,坚持为教育改革发展服务,为培养人才服务,为师生员工服务的办报理念,应突出在权威性、服务性、特色性、开放性方面的定位。这种办报理念和定位的实现,需要坚持舆论导向,围绕学校中心工作,突出校报主流媒体作用;强化校报服务意识来培植、壮大读者群体;吸引读者广泛参与,开放办报;追求宣传内容和表现形式的完美统一。 On the basis of reading characteristics of university newspaper readers, the readers＇ subdivision characteristics and the differentiated needs, the university newspaper should be reader-centered and stick to the concept of serving the education reform and talent cultivation as well as the staff. In finding its position in the whole picture of university journalism and communication, it should give prominence to its authoritativeness, service nature, special features, and openness. The realization of these goals should be conducted through adherence to correct news guidance, highlighting the central work of the university, and the mainstream role of news media on campus. The university newspaper should provide quality service to cultivate the readership and attract them to involve and interact with the edition for the improvement of newspaper as a content provider and aesthetic entertainer.

关 键 词： 校报 报纸定位 办报理念 读者本位

领　　域： [文化科学—高等教育学] [文化科学—教育学]