作　　者： ;

机构地区： 广州科技贸易职业学院

出　　处： 《分子植物育种》 2024年第2期639-643,共5页

摘　　要： 随着全球化和信息化的推进,种子企业的营销服务网络与现代物流的关系日益紧密。本研究旨在深入探讨如何在技术和策略层面上整合现代物流与营销网络,以提高种子企业的市场竞争力。研究指出,通过与物流企业的深度合作,利用先进的信息技术,种子企业可以优化其营销网络,提高服务质量和客户满意度。同时,物流与营销的整合管理,有助于更好地满足市场需求,降低运营成本。本研究还建议政府和行业组织提供更多的支持策略,促进种子产业的可持续发展。通过本研究我们期望为种子企业和相关政策制定者提供一个新的视角,从物流与营销的结合来考虑种子企业的运营策略,推动中国种子行业向现代化、智能化方向发展。 With the advancement of globalization and informatization,the relationship between seed enterprises'marketing service networks and modern logistics is becoming increasingly intertwined.This study aims to delve deeply into how to integrate modern logistics and marketing networks at the technological and strategic levels,thereby enhancing the market competitiveness of seed enterprises.The research indicates that by deeply collaborating with logistics companies and utilizing advanced information technology,seed enterprises can optimize their marketing networks,improving service quality and customer satisfaction.Moreover,the integrated management of logistics and marketing can better satisfy market demands while reducing operational costs.This research also recommends that the government and industry organizations offer more supportive strategies to promote the sustainable development of the seed industry.Through this study,we hope to provide seed enterprises and relevant policy-makers with a new perspective,considering the operational strategies of seed enterprises from the fusion of logistics and marketing,propelling the seed industry in our country towards modernization and intelligence.

关 键 词： 种子企业 营销服务网络 现代物流 整合管理 支持策略

领　　域： [经济管理—企业管理] [经济管理—国民经济]