机构地区: 厦门大学新闻传播学院
出 处: 《湖南大众传媒职业技术学院学报》 2011年第5期31-36,共6页
摘 要: 广告信任度事关整个广告业持续健康的发展。三网融合时代的到来为广告信任度的提升创造了条件。广告业应当利用三网融合创造的有利条件,有效遏制当前广告信任度严重缺失的现象,积极构建完善的广告信任度机制,借以提升广告信任度。 Ads credibility concerns the development of ads industry. Luckily, the advent of tri-net convergence provides some opportunities for improving ads credibility. Ads industry should make full use of the opportunities to restrain the credibility absence and construct a well -found mechanism which can promote ads credibility.
领 域: [文化科学—传播学]