作　　者： (谢清果）; ;

机构地区： 厦门大学新闻传播学院

出　　处： 《徐州工程学院学报（社会科学版）》 2013年第3期79-84,共6页

摘　　要： 纵观口语媒介变迁的历程,不难发现其中跃动着人类"民主、自由、互动"的传播理念。这种传播理念诞生于以"口头传播为主"的小众传播第一阶段;而在"以文字为主"的小众传播第二阶段,文字成为特殊阶层的特权,口语媒介及其平等互动的传播理念被颠覆;大众传播将传播的垄断推向巅峰,然而"电子口语"的出现却标志着口语传统走向复苏;当网众传播勃兴时,"网众口语"的流行则进一步折射出人性化传播理念的高度回归。 Through the evolution of the medium of oral speech, it is not difficult to find the communication concepts of ＂democracy, freedom, interaction＂ active in the background. These concepts are first born in the first stage of minority communication characterized by oral communication. While in the second stage of minority communication characterized by written language, the medium for oral speech and its concepts of equal and interactive communication gives way to the supremacy of written words as a privilege of the privileged class. Then the rise of mass communication pushes the monopoly of communication to the peak. However, the appearance of electronic orality is at the moment reviving the tradition of oral speech. And in the flourishing of network communication, the trend of network orality further demonstrates the return of humanistic communication concepts.

关 键 词： 原生口语 电子口语 网众口语 传播理念

领　　域： [文化科学—传播学]