作　　者： ;

机构地区： 闽南师范大学

出　　处： 《体育科学研究》 2012年第4期10-13,共4页

摘　　要： 为充分开发漳州市的体育文化旅游市场,通过文献资料、逻辑分析等方法对漳州市现有的体育、文化和旅游资源进行SWOT分析,并提出发展漳州市体育文化旅游产业的建议。认为应以现有的体育运动项目、人文和自然资源为基础,扬长避短;将具有品牌影响力的海峡两岸花博会、国家女排训练基地、世界文化遗产南靖土楼等及具有滨海特色的东山岛风景区、国家级地质公园等旅游资源进行完善、推广;大力培养体育旅游专业的管理人才;积极面对区域竞争和品牌竞争的威胁,打造具有漳州地方特色的体育旅游产业环境。 For the full development of the sports culture and tourism market in Zhangzhou, the SWOT is used to analyze current sports, culture and tourism resources of Zhangzhou. Some suggestions have been offered for the development of Zhangzhou sports culture and tourism industry. It should be based on current sports items, humanity and natural resource, enhance strong points and avoid weaknesses. Such tourism resources as Straits Flower Expo, the training base of national women＇ s volleyball team, Nanjing Tulou and Dongshan Island scenic spot should get actively improved and promoted. The management personnel majoring in sports tourism should be wen trained. People should also actively face the threat of regional competition and brand competition,＇ and build the local-characteristic environment of Zhangzhou sports tourism industry.

关 键 词： 体育旅游 资源 文化产业 市场

领　　域： [文化科学—体育学]