机构地区: 清华大学新闻与传播学院
出 处: 《全球传媒学刊》 2015年第1期34-52,共19页
摘 要: 本文首先基于对2014年国内新闻传播学界和业界对新媒体研究的系统分析,指出新媒体研究的以下特征。理论学刊的关注点集中于突发事件中的网络舆情及互联网治理等话题,并在此基础上对框架理论、使用与满足等经典理论在新媒体中的适用性进行检验和修正。在业界刊中,媒体融合与新闻业转型是最热门的话题,特别是媒介产业和消费层面的融合得到更多关注;其次,学者对1994—2014中国互联网诞生20年来的技术变革、媒体更替、信息管理制度的演变等问题进行了探讨。 Based on systematic analysis of researches on new media in Chinese journals in journalism and communication,this article suggests that new media studies in China in 2014 have the following focuses and trends.In the academic and more theoryfocused journals,online public opinion and internet governance are thoroughly explored,based on which classical theories like Framing,Use and Gratification are reexamined and modified in the era of new media.In the media-industry-focused journals, media convergence and the transformation of traditional media are heatly debated,not only the technological shift but also transformation in industry structure and media consumption are examined;2014marks the 20 th anniversary of Chinese internet,the development of ICT,news media and information governance system has been clarified and reflected by scholars.
关 键 词: 新媒体 信息与传播技术 传播理论 网络治理 媒介融合
领 域: [文化科学—传播学]