作　　者： ; (孙金云）; (武亚军）;

机构地区： 中山大学管理学院

出　　处： 《外国经济与管理》 2015年第6期3-25,38,共24页

摘　　要： 近半个世纪以来,现代企业发展理论一直以"核心能力—竞争优势—组织绩效"为核心理论范式,它强调在竞争的环境中,企业通过战略定位和核心能力来获取竞争优势。但在中国企业的战略实践中,对那些资源能力特征并不显著或仍处于发展阶段的中小型企业来说,这一理论在很大程度上并不适用。本文提出的"合"理论阐述了仅有普通资源的中国企业可通过创造性地利用"合"——复合、联合、结合、相合——来建立其竞争优势或者弥补其竞争劣势,从而创造出适应大众市场的快速响应、高性价比等独特的竞争优势。这是基于东方文化背景下特别适合中国企业成长的一种独特的发展路径和理论视角,并且预示着一种文化双融的战略管理理论新范式。 Modern firm growth theories have centered at a core theoretical paradigm of ＂core competence-competitive advantage-organization performance＂ for nearly half a century which focuses on building competitive advantages via strategic positioning and core compe tence in a competitive environment by firms. In strategic practice in China, this paradigm, however,would not work to a large extent for many Chinese medium-and-small-sized firms that do not possess strategic resources or capabilities or are still in a development stage. This paper proposes the theory of amalgamation,which elaborates that Chinese firms which only pos- sess common resources construct competitive advantages or make up competitive disadvanta ges by combining composition, collaboration, combination and conformity creatively, thereby creating distinctive competitive advantages like quick market responses and high value- price ratio. It shows a unique development path and theoretical perspective especially suitable for firm growth in China in an oriental culture background and indicates a new paradigm of strategic management theory based on the integration of oriental and occidental culture.

关 键 词： 合 理论 东方文化 战略管理

领　　域： [经济管理—企业管理] [经济管理—国民经济]