作　　者： ;

机构地区： 嘉应学院政法学院

出　　处： 《福建行政学院学报》 2015年第4期44-50,共7页

摘　　要： 当前,企业多边(双边)平台理论与实践兴盛,公共平台则面临研究缺憾与实践困境。多边平台战略契合公共治理的核心思想,其内涵及界定标准对于区分供给与生产、管理与治理意义重大。平台战略的精髓在于组建生态圈,通过网络效应实现群体间互动而创造价值。平台战略是一种开放合作的水平思维和基于价值网的创价模式,开放与管制、创价关卡、不对称定价、扩大规模、动态演化等战略和运行模式对公共平台具有借鉴意义,因此,公共平台战略应该借鉴多边平台理论及其实践模式。 Currently , enterprise multilateral （bilateral） platform theory and practice is thriving, while the research and practice of public platform are in defects and dilemma. Multilateral platform strategy fits the core idea of Public Governance, and its connotation and definition standards are of great significance for distinction between supply and production, management and governance. The essence of platform strategy is to set up ecological circle and to realize interaction among groups for creating values through network effect. Platform strategy is a lateral thinking for open cooperation and also a value creation model based on value net. The strategies of openness and regulation, Soka point, asymmetric pricing, expanding scale, dynamic evolution, and operation modes have reference significance for the public platform. Therefore, the public platform strategy should learn from multilateral platform theory and practice modes.

关 键 词： 公共平台 多边平台 双边平台 平台战略

领　　域： [政治法律—政治学]