作　　者： ;

机构地区： 上海外国语大学高级翻译学院

出　　处： 《哈尔滨学院学报》 2023年第12期31-34,共4页

摘　　要： 作为评估传播效果的重要因素,目标受众的接受程度在一定程度上能够决定译介作品在目的语文化中的生存价值或生存状态。文章以读者评价为视角,以《习近平谈治国理政》英译本在亚马逊和好读网站上的读者评价数据为主要研究对象,通过Pythonp爬取和人工提取四卷英译本的星级评分、文字评价等信息加以可视化呈现;运用Antconc语料库工具和Pythonp分析读者文字评价中的情感态度及高频词,考察西方读者对该书的接受意向、价值判断和选择偏好。鉴此,对当前中国政治文本的海外传播模式提出调整建议与优化策略,以期提高政治文本海外传播的效度。 As an important factor in assessing the effectiveness of dissemination,the acceptance of the target audience can to some extent determine the survival value or status of the translated work in the target language culture.This paper takes the perspective of readers’evaluation and focuses on readers’evaluation data from the English version of“Xi Jinping:The Governance of China”on Amazon and Goodreads websites.Then,this paper uses Python and manual extraction to collect star ratings,textual comments and other information from the four volume English versions for visual presentation.Afterwards,it uses Antconc and Python to analyze the high frequency words and readers’attitude and examines western readers’acceptance intention,value judgement and selection preference towards the book.In view of this,adjustment suggestions and optimization strategies are proposed for the current overseas dissemination mode of Chinese political texts,so as to improve the effectiveness of overseas dissemination of political texts.

关 键 词： 读者评价 习近平谈治国理政 海外传播

领　　域： [政治法律—政治学] [政治法律—中共党史] []