作 者: ;
机构地区: 广东金融学院工商管理系
出 处: 《西安电子科技大学学报(社会科学版)》 2015年第6期48-57,共10页
摘 要: 互联网金融通过将金融服务生活化,改变了零售金融的商业模式及零售金融客户的金融行为和习惯,导致零售金融渠道发生重大变化。目前,研究互联网金融影响下传统商业银行渠道管理的文献几乎没有,本研究拟以互联网金融对我国商业银行零售金融业务渠道的影响为研究起点,分析商业银行零售渠道管理方面存在的问题,并提出相应建议。 Internet banking changed customer financial behaviors and retail banking business model, which eventually led to redesign of retail banking channels. There are few literatures on retail banking channels in China. Starting from the influence of internet banking on China's retail banking marketing channels of commercial banks, this paper analyzes the existing problems in the traditional commercial banks' channel management was developed, with corresponding suggestions being put forward at last.
领 域: [经济管理—金融学]