作　　者： ;

机构地区： 广东第二师范学院

出　　处： 《五邑大学学报（社会科学版）》 2022年第4期74-79,92,共7页

摘　　要： 采用隐喻学、符号学、传播学等跨学科视角,以《粤港澳大湾区中英文形象宣传片》为例,系统分析形象宣传片中多模态隐喻特征、功能和类型,以揭示其如何建构粤港澳湾区的外宣形象,推动湾区的国际形象传播。研究发现:湾区中英文形象宣传片充分发挥了多模态隐喻的优势,整合语言、声音和图像资源,塑造了新时代粤港澳大湾区创新自信、团结一心、持续发展的外宣形象。 From the interdisciplinary perspectives of metaphor,semiotics and communication studies,this article takes the bilingual image publicity film of The Guangdong-Hong Kong-Macao Greater Bay Area Image Publicity Film as an example to analyze the characteristics,functions and types of multimodal metaphors so as to reveal how the image of the Greater Bay Area is constructed and promoted.It is found that the publicity film gives full play to the advantages of multimodal metaphors,integrates language,sound and image resources,and creates the images of an innovative,confident,united and constantly developing bay area.

关 键 词： 多模态隐喻 形象宣传片 粤港澳大湾区 形象建构

领　　域： [语言文字—语言学] [文化科学—传播学]