作 者: ;
机构地区: 广东第二师范学院
出 处: 《湖南工程学院学报(社会科学版)》 2023年第3期61-67,共7页
摘 要: 基于视觉语法理论和多模态认知转喻理论,以粤港澳大湾区中英文形象宣传片为研究对象,本文从认知层面和社会符号层面探讨宣传片中意义构建背后的认知机制。研究认为,湾区形象的对外宣传应多传递公众声音符号资源,注重与受众的交互性以及挖掘多元化元素来提升和丰富粤港澳大湾区的区域形象。 Based on visual grammar theory and multimodal cognitive metonymy theory,this study explores the cognitive mechanism behind the construction of meaning in the image publicity film of the Guangdong Hong Kong Macao Greater Bay Area from the perspective of multimodal cognitive analysis.The research holds that the overseas targeted publicity of the image of the Bay Area should convey more public voice symbol resources,value interactivity with the audience,and explore diversified elements to enhance and enrich the regional image of the Bay Area.
领 域: [语言文字—英语]