作　　者： ; (于洪彦）;

机构地区： 中山大学新华学院管理学院

出　　处： 《哈尔滨商业大学学报（社会科学版）》 2019年第6期88-101,111,共15页

摘　　要： 已有关于商业集聚对消费者吸引力的研究都是基于一定的社会背景,与其所处的经济技术环境密切相关,缺少考察在“互联网+”这一新背景下所呈现的特征。以零售吸引力的演变为切入点,构建融入“互联网+”特征的商业集聚吸引力,并通过探索性、验证性因子分析和SEM模型进行实证。研究显示,“互联网+”下的商业集聚吸引力包含交通停车、空间设施、店铺功能、商品服务、氛围环境等五个维度和11个因子,具有较好的信度与效度。结果表明,“互联网+”下的商业集聚吸引力因素没有产生根本改变,变化的是其作用方式与程度。其中,功能多样性吸引力最大,停车设施吸引力最小;各维度通过渠道迁徙态度正向影响了消费者从线上到线下的渠道迁徙意向。研究结果将为推动“互联网+”下商业集聚的转型升级、促进线上线下互动融合提供理论支持。 Business concentration attraction(BCA)will present new characteristics under the“Internet+”,in contrast to the existing research that relates to its economic and technological environment and doesn’t consider the characteristics of the“Internet+”.Based on this and the previous research,with the evolution of retail attraction as the breakthrough point,the dimension of BCA combining“Internet+”characteristics is constructed and analyzed by EFA,CFA and SEM model.The research showed that BCA under“Internet+”has five dimensions which are traffic entering,space facilities,store features,goods and services,and atmosphere environment,including eleven factors,and has good reliability and validity.The results show that under the“Internet+”attractive factors of BCA have not produced fundamental changes,while the change is the way and degree of their effect.Functional diversity is the biggest different factors,while parking factors are the least attractive,and“Internet+business concentration”affects channel migrating intention from online to offline partially by the channel migration attitude.The research results provide theoretical foundation for the transformation and upgrading of business concentration and promote its interactive integration with online platform under“Internet+”.

关 键 词： 零售吸引力 商业集聚 互联网 维度构建 渠道迁徙

领　　域： [经济管理—产业经济]