作 者: ;
机构地区: 河源职业技术学院
出 处: 《经济论坛》 2023年第6期83-94,共12页
摘 要: 顺应旅游产品的智慧化趋势,具有小而美特征的微旅游迸发出别样的活力。在了解微旅游发展驱动力、梳理智慧旅游及微旅游与旅游者行为关联性研究的基础之上,立足于广州市,以旅游者个体为核心,了解智慧旅游背景下广州市市民对微旅游的认知程度、对微旅游产品与购买微旅游产品的场景偏好与需求,以获知微旅游产品与微旅游产品购买场景的智慧化方向,优化泛在化的微旅游信息服务。 In compliance with the“smart”trend of tourist products,micro-tourism being small and beautiful bursts out with different vitality.This paper studies the driving forces of micro-tourism development,sorts out re⁃searches on the correlation between smart tourism,micro-tourism and tourist behaviors.Based on the above study,this paper chooses Guangzhou as the research object,takes individual tourists as the core,understands Guangzhou citizens’cognition of micro-tourism,preference and demand for micro-tourism products and scenes for purchas⁃ing micro-tourism products in the background of smart tourism,in order to get to know the“smart”direction of micro-tourism products and the purchase scenes of micro-tourism products,and optimize ubiquitous micro-tourism information services.
领 域: [经济管理—旅游管理] [经济管理—产业经济]