作　　者： ; (苏长来）; (张志武）;

机构地区： 天津理工大学体育教学部

出　　处： 《广州体育学院学报》 2006年第5期106-108,共3页

摘　　要： 通过调查、分析,构建了武术套路表演商业价值开发的基本模式:从演出内容上,充分考虑当前社会观众的审美情趣,用开放的态度组织武术演出内容,实现武术技术与舞台艺术的完美结合;在演出的运作上,从门票、赞助、冠名、服装器械等多方面进行多元化、全方位的运作,从而构建现代化的武术套路表演模式。 Through the methods of question and analytics, this article founded the model of Wushu show for business purpose： As to the content of Wushu show, we should consider the character of modem audience fully and order the content with open mind in order to combine the Wushu technology with stage art. It is also very important to run the Wushu show for business purpose fully and flexibly, and it will cover the ticket, supporting, naming, costume, equipment and so on. A modern Wushu show model for business purpose will be founded.

关 键 词： 武术表演 商业价值 开发模式

领　　域： [文化科学—民族体育] [文化科学—体育学]