作　　者： ; (杨宝珠）;

机构地区： 重庆文理学院

出　　处： 《重庆文理学院学报（社会科学版）》 2013年第4期107-110,共4页

摘　　要： "圈子"广泛存在于人类社会的各个时期、各个层面,与人类的认知水平和传播能力存在局限密切相关。"圈子"和传播是一个问题的两个方面,"圈子"呈现出明显的"差序格局"特征,各个圈层之间的交往法则、信息流量和传播准则互不相同。网络信息技术的快速发展,为"圈子"的勃兴注入了新的活力,形成了众多"小众化"、个性化的"圈子长尾"。 ＂Circle＂ exists extensively in all periods and levels of human society,which has close relationship with human knowledge level and their ability of transmission.＂Circle＂ and transmission are the two levels of one problem.＂Circle＂ presents obvious character of ＂the pattern of difference sequence,and the principles of communication,information flowing and transmission principles are different from one another.The fast development of network information technology give energy to the surge of the ＂circle＂,and form many ＂special-interest＂ and characteristic ＂circle long tail＂.

关 键 词： 圈子 传播 差序格局 长尾理论

领　　域： [文化科学—传播学]