作　　者： ;

机构地区： 广州大学华软软件学院

出　　处： 《陕西职业技术学院学报》 2015年第A01期25-27,34,共4页

摘　　要： 在信任的前提下,微信营销逐步成为各商户的主要营销渠道之一。日益火爆的微信平台具有用户群体广泛、媒体功能优势,在海外代购和微信技术方面结合较好。通过在微信平台的媒体信任、初步信任、体验信任、信任扩展等方面的努力,可以构建微信信任度模型,从而促进海外代购业务的发展。 Under the premise of trust,micro-channel marketing has gradually become one of the main marketing channels for merchants. The increasingly popular micro-channel platform with a wide range of user groups and the media functional advantages,combined better with overseas purchasing and micro-channel technology. By micro-channel platform media trust,the initial trust and experience trust,confidence and other expanding aspects of efforts,we can build trust purchase micro-channel model,thus promote the development of overseas purchasing business.

关 键 词： 海外代购 微信平台 信任度

领　　域： [文化科学—传播学]