作　　者： ; (万希）;

机构地区： 广东财经大学工商管理学院

出　　处： 《企业经济》 2016年第6期65-68,共4页

摘　　要： 近年来,基于"互联网+"的平台化企业运作模式已成为新的商业主流。然而,在企业平台化建设过程中,如何解决企业所在产业链中所有关联企业共同面临的公共复杂问题,从而实现公共价值的创造,是当下的企业经营管理者们面对的一大难题。本文通过引入整合型领导力这一新型领导方式,将企业的平台化建设过程分为五个阶段,认为企业在产品阶段、云化阶段、平台化建设阶段、平台化运营阶段及公共价值创造阶段,整合型领导者应当分别以任务、关系、变革与创新、差异化和正直为导向,如此,既能有效推动企业的平台化建设进程,也能降低企业的经营风险,创造关联企业的公共价值。 In recent years, the operational mode of platform enterprise which is based on ＂Internet＋＂ has become the new commercial trend. However, in the process of platform construction, how to solve the complex public problems that all enterprises face and create the public value in the industrial chain has become a big problem to the managers. In this paper, we introduce the integrative leadership and divide the process of platform construction into five stages. In the production stage, cloudiza- tion stage, platform construction stage, platform operation stage and stage of creating public value, we advocate that the in- tegrative leaders should be task-oriented, relation-oriented, change-oriented, diversity-oriented and integrity-oriented at each stage, which can not only effectively promote the platform construction process of an enterprise, but also reduce the management risk and create the public value in the industrial chain.

关 键 词： 平台化企业 整合型领导力 公共价值

领　　域： [经济管理—企业管理] [经济管理—国民经济]