机构地区: 暨南大学新闻与传播学院
出 处: 《大连理工大学学报(社会科学版)》 2010年第3期76-80,共5页
摘 要: 文章以"超级女声"为例,探讨电视选秀节目受众的参与动机。首先用探索性研究找出参与"超级女声"的25个动因,再通过探索性因子分析和验证性因子分析,呈现出7个动机维度,分别是追求自我表现、追求独特体验、追求真诚的友谊、追求梦想、追求亲情、追求社会认同和追求审美。分析发现,不同背景的受众在7个维度上动机差异显著;通过聚类分析,"超级女声"的受众可以区分为三个群体,分别追求"体验"、"梦想"和"情感"价值。文章最后探讨了电视选秀节目的定位和推广策略。 This paper studies the participant motivation of the reality TV shows through analyzing the Super Girl phenomenon,employing both qualitative and quantitative methods.Firstly 25 participant reasons were found through exploratory research;then 7 dimensions of motivation were identified through exploratory and confirmatory factor analysis,which are categorized as the pursuit: showing oneself,specific experience,sincere friendship,dreams,family love,and social identity and esthetic feelings.The data analysis sh...
关 键 词: 电视选秀节目 受众 参与动机 实证研究 超级女声
领 域: []