作　　者： ; ;

机构地区： 广东金融学院

出　　处： 《体育文化导刊》 2023年第2期68-73,110,共7页

摘　　要： 运用文献资料、逻辑分析等方法,以贵州“村BA”为例,阐述我国乡村体育赛事发展经验与启示。贵州“村BA”的积极影响:提升乡村群众体育参与、夯实乡村体育发展基础、扩大乡村体育影响力、推动乡村体育文化繁荣。发展经验:以节庆为契机,推动文体融合发展;以全民参与为手段,增进集体认同;以融合为目标,营造良好氛围;以特色为灵魂,扩大影响力。对我国乡村体育赛事发展的启示:融合传统节庆,推动持续发展;坚持农民为主,确保服务基层;讲好故事,促使融入生活;打造特色品牌,提升知名度。 By using the methods of literature review and logical analysis, taking Guizhou "Cun BA" as an example, this paper expounded the development experience and enlightenment of rural sports events in China. The active influence of Guizhou "Cun BA" : It enhances the participation of the rural masses in sports, consolidates the foundation of rural sports development, expands the influence of rural sports, and promotes the prosperity of rural sports culture. Development experience: It takes festivals as an opportunity to promote the integration of culture and sports, uses universal participation as a means to enhance collective identity, sets integration as the goal to create a good atmosphere,takes character as soul to expand its influence. The enlightenment to the development of Chinese rural sports events: We should integrate traditional festivals to promote sustainable development, adhere to the farmers to ensure the service of the grassroots, tell good stories to promote the integration into the farmer’s life, and build a characteristic brand to enhance visibility.

关 键 词： 群众体育 乡村体育 体育赛事 村

领　　域： [文化科学—体育训练] [文化科学—体育学]