作　　者： ; (刘芸）; ;

机构地区： 广东科贸职业学院

出　　处： 《当代体育科技》 2023年第4期11-16,共6页

摘　　要： 该文运用文献资料法、逻辑分析法进行归纳与分析,从社会学视角研究广州马拉松赛事与城市形象构建。研究认为,广州马拉松赛事的迅猛发展,离不开国家战略背景下城市强大的经济实力与深厚的文化底蕴,且在一定程度上塑造了良好的城市形象,但在粤港澳大湾区建设背景下,如何进一步促进广州马拉松赛事与城市形象塑造,仍然值得进一步探讨。研究提出,利用新媒体传播广州马拉松赛事,塑造城市理念形象;发展广州马拉松赛事品牌文化产业,塑造城市视觉形象;打造广州区域马拉松赛事体系,塑造城市新行为形象;立足粤港澳大湾区远景发展目标,塑造城市国际形象,以此增强广州城市的影响力与感召力,促进城市与体育的和谐发展。 This paper uses the method of literature and logical analysis to summarize and analyze,it studies Guangzhou Marathon and the construction of city image from the perspective of sociology.The research believes that the rapid development of Guangzhou Marathon is inseparable from the strong economic strength and profound cultural heritage of the city under the national strategic background,and has created a good city image to a certain extent.However,under the construction of the Guangdong-Hong Kong-Macao Greater Bay Area,how to further promote the Guangzhou Marathon and the building of the city image still deserves further discussion.The study proposed that the new media should be used to spread the Guangzhou Marathon,shape the city’s conceptual image,develop the brand cultural industry of Guangzhou Marathon,shape the city’s visual image,build the Guangzhou regional marathon system,shape the city’s new behavioral image,and build the city’s image construction strategy of shaping the city’s international image based on the long-term development goals of Guangdong-Hong Kong-Macao Greater Bay Area,so as to enhance the influence and appeal of Guangzhou,Promote the harmonious development of the city and sports.

关 键 词： 广州 马拉松赛事 城市马拉松 城市形象

领　　域： [文化科学—体育训练] [文化科学—体育学]