作　　者： ;

机构地区： 湖南涉外经济学院

出　　处： 《贵州民族研究》 2018年第2期171-174,共4页

摘　　要： 少数民族村寨旅游在未来转型发展过程中,需要借助智慧旅游理念与技术手段,包括服务理念、管理模式及营销手段等,以推动民族村寨旅游业态转变与效能提升。本文从智慧旅游视角出发,分析目前我国少数民族村寨旅游存在的突出性矛盾与问题,包括旅游资源管理、旅游产能以及旅游营销等层面,并深入探究困境背后的潜在原因。在此基础上,运用智慧旅游理念与手段为当下民族村寨旅游服务与管理提升提供全方位的策略建议。 In the future development process, the minority ethnic village tourism need to use the concept of intelligent tourism and technology, including its service concept, management mode and marketing means, to promote the transformation of tourism in ethnic villages and enhance its efficiency. From the perspective of intelligent tourism, this paper analyzes the prominent contradictions and problems of ethnic minority village tourism in China, including tourism resources management,tourism production capacity and tourism marketing level, and then in-depth explore the potential causes behind the dilemma.On this basis, using intelligent tourism concept and means to put forward the strategies and suggestions for optimizing the service and management of ethnic village tourism.

关 键 词： 智慧旅游 民族村寨旅游 提升策略

领　　域： [经济管理—旅游管理] [经济管理—产业经济]