作　　者： (周林一）; ;

机构地区： 深圳职业技术学院

出　　处： 《艺术与设计（理论版）》 2010年第2X期211-213,共3页

摘　　要： 结合全球及我国动漫衍生产品经济发展的现状,针对目前我国动漫原创作品创作资金短缺问题,结合市场前景看好的动漫角色产品情况,本文提出了以动漫角色衍生产品经济支持和推动我国动漫原创作品的发展的观点,并讨论了开发动漫衍生产品需要注意的关键问题。 According to the current circumstance of the global and domestic development of the animation industry,focusing on the issue of fund lacking for creating an original animation,and the fact that the animation products as a promising product on current market;the following essay argues that the derivative products of animation will promote and support the economic development of Chinese original animation,and discusses the key issues that needed to be paid attention during the development of the derivative products of animation.

关 键 词： 动漫角色 衍生产品 资金

领　　域： [经济管理—产业经济]