作　　者： ;

机构地区： 广州大学图书馆

出　　处： 《图书馆工作与研究》 2021年第4期87-91,共5页

摘　　要： 在文创产品开发工作方面,高校图书馆能搭建更高效的跨领域合作开发平台,拥有更为明确的消费社群,可进行更为灵活的开发与推广,但其目前整体工作还处于初级阶段。挖掘非遗类技艺的地域文化元素,提炼非遗传统技艺中凝聚的情感与价值认同,有助于高校图书馆跨域整合非遗传统技艺资源,打造特色文创品牌。高校图书馆可牵头创建灵活的跨学科非遗技艺保护与文创产品开发合作平台,在阅读活动中融入非遗元素推广文创产品,尝试发起非遗技艺类文创产品众筹活动等定制服务。 In terms of cultural and creative product development,university libraries can build a more efficient cross domain cooperative development platform,have a clearer consumer community,and can carry out more flexible development and promotion.However,their overall work is still in the primary stage.Mining the regional cultural elements of intangible cultural heritage craftsmanship and refining the emotion and value identification of intangible cultural heritage traditional craftsmanship are helpful for university libraries to integrate intangible cultural heritage traditional craftsmanship resources across domains and create characteristic cultural and creative brands.University libraries can take the lead to create a flexible interdisciplinary cooperation platform for intangible cultural heritage technology protection and cultural and creative product development,integrate intangible cultural heritage elements into reading activities,promote cultural and creative products,and try to launch customized services such as crowdfunding activities for intangible cultural heritage technology cultural and creative products.

关 键 词： 高校图书馆 传统技艺 文创产品 非物质文化遗产

领　　域： [文化科学—图书馆学]