作 者: ;
机构地区: 汕头职业技术学院
出 处: 《跨世纪》 2008年第6期1-3,共3页
摘 要: 本文通过SWOT分析方法对西南地区旅游资源的独特优势和存在的劣势、西南地区旅游业发展面临的挑战和机遇进行分析,就如何提升西南地区旅游资源的市场价值,提升景点景区档次,推出并打响品牌,增强该区旅游竞争力提出一些开发对策,希望能对西南地区旅游资源的进一步开发起指导作用。 This article analyzes the unique advantages and disadvantages and the challenges and opportunities of the development of tourism of western region by the methods of SWOT , brings up some development countermeasures such as how to improve the marketing value and promote the level of tourism resources and scenic spots , how to put forward and make the brand started and enhance the competitiveness of local tourism, etc, hoping to guide the development of tourism resources in the southwest.
关 键 词: 西南地区 旅游开发 优势和劣势 挑战和机遇 对策
领 域: [经济管理—旅游管理] [经济管理—产业经济]