作　　者： (刘晓雯）; ;

机构地区： 中国矿业大学体育学院

出　　处： 《湖北体育科技》 2016年第3期212-216,共5页

摘　　要： 采用文献资料法、比较分析法及逻辑分析法,基于SWOT模型,分析负利率时期中国体育产业发展的优势因素、劣势因素、机会因素和威胁因素,并将这4个因素交叉分析,为负利率时代中国体育产业的发展提供建议。结果表明:体育产业在政策支持与国民经济持续发展的状况下,有广阔的发展空间。然而体育产业总量仍偏小,产业结构不均衡,体育人口数量偏低造成体育产业发展面临困境。负利率时代为体育产业的进一步发展带来机遇和挑战,对此提出培养体育消费习惯、产业布局优化调整、全面提升体育文化的建议。 In order to promote the development of China＇s sports industry in the negative interest rate, we use the methods of literature data,comparative analysis and logical thinking, based on the SWOT model, to analyze the negative interest rate period of the advantages, disadvantages, opportunities and threats of China ＇s sports industry development, and to cross-analysis of these four factors, for providing advice to the development of China＇s sports industry in the era of negative interest rates.The results show that the sports industry has a broad development space in the status of policy support and sustainable development. However, the total amount of sports industry is still small, and the industrial structure is not balanced, and the low number of sports population in China＇s sports industry is facing difficulties. Negative interest rate era has brought opportunities and challenges to the further development of the sports industry, which makes recommendations proposed to cultivate the sports consumption habits, optimizing the industrial layout adjustment and enhance the overall sports culture.

关 键 词： 负利率 体育产业 体育消费

领　　域： [文化科学—运动人体科学] [文化科学—体育学]