作　　者： ;

机构地区： 广东外语外贸大学国际工商管理学院

出　　处： 《现代财经（天津财经大学学报）》 2012年第5期82-88,共7页

摘　　要： 本文以现有文献为基础,重在总结和评述消费者创新性与新产品创新性行为之间的作用机理,并基于以往研究不足和创新性消费者所出现的新观念和新现象,指出未来研究方向。通过梳理和整合现有研究成果,详细解释了消费者创新性与新产品创新性行为之间为什么会存在不一致的关系,同时这也有助于拓展消费者创新性理论的研究空间。 In this paper, on the basis of existent literature, I conclude and make a review of the function mechanism between consumer innovation and innovation behavior of new product, and in view of a shortage of past research and the appearance of new concept and phenomenon of innovative consumers, I put forward the future research direction. By reviewing and integrating existent research results, I explain the reason why there has been an inconsistency between consumer innovativeness and innovative behavior of new products, and meanwhile it is beneficial for expanding the research space of consumer innovativeness theory.

关 键 词： 消费者创新性 新产品创新性行为 作用机理

领　　域： [经济管理—市场营销] [经济管理—产业经济]