作　　者： (丁虹）; ;

机构地区： 合肥工业大学数学学院

出　　处： 《合肥工业大学学报（自然科学版）》 2009年第7期1016-1019,共4页

摘　　要： 传统的易腐品问题及扩展研究都没有考虑到广告的影响,在实际的经销过程中,零售商经常通过广告手段来刺激需求;文章以持续变质的易腐品为研究对象,引入广告投入对单位时刻需求量的影响,建立了在时变需求下最优广告投入与订货策略联合确定的数学模型,扩展了已有的库存模型,更贴近实际;最后给出了应用实例,并分析了模型参数变化对最优策略的影响。 In the traditional study of the perishable products problem and its extensions, the influence of advertisements has not been considered. However, in the process of practically selling merchandise, retailers often stimulate demand of items sold by them through advertisements. Therefore, it is important to research the influence of advertisements so as to make advertisement investment policy and order policy feasible. This paper considers the effect of advertisements on the perishable products problem and establishes a mathematical model of joint determination of optimal advertisement investment and order policy under the conditions of time-varying demands. An application example is given and the effect of the parameters of the model on the optimal policy is analyzed.

关 键 词： 易腐品 广告 时变需求 订货策略

领　　域： [理学—运筹学与控制论] [理学—数学]