作　　者： (刘勇）; ;

机构地区： 合肥工业大学管理学院

出　　处： 《合肥工业大学学报（自然科学版）》 2009年第10期1627-1632,共6页

摘　　要： 文章考虑假定需求是随价格增加而减少的随机函数的2层供应链中,提出了独立决策、联合决策的协调模型、供应商在信息不对称情况下提供量折扣和返回策略及供应商在信息共享情况下提供返回策略4种模型,并分析得出供应链成员在价格对需求影响不同范围下的最优策略,以及在需求信息是否共享问题上的解决办法。 This paper assumes that the demand decreases as the price increases in a supply chain. The independent decision-making model and the coordination model of joint decision-making are presented. The policies of quantity discount and return which are provided by the supplier under asymmetric information and the policy of return given by the supplier under shared information are described. The optimal strategies of the parts of the supply chain are discussed as the effect of the price on the demand is different, and the solution to the retailer is also analyzed as the demand information is shared or not.

关 键 词： 供应链 量折扣 返回策略 信息不对称

领　　域： [经济管理—企业管理] [经济管理—国民经济]