作　　者： (张晖）; ;

机构地区： 合肥工业大学管理学院

出　　处： 《合肥工业大学学报（自然科学版）》 2011年第4期598-602,共5页

摘　　要： 文章考虑二维空间距离成本的情况下,按照两阶段分析的方法,研究了出售同质商品的双寡头销售商采用Stackelberg博弈时的定价与选址问题。研究发现:双方在位置选择上仍遵循"最大-最小"原则,即在某一维度上最大化其产品差异,而在另一维度上最小化该差异;Stackelberg价格博弈下双方的利润要优于Nash博弈下双方的利润,并且,作为追随者的利润要优于作为领先者的利润。该文以某小区内两包子店选址为例说明了模型的应用。 In view of the transportation cost,the pricing and positioning problems in a two-dimensional market are discussed by a two-stage method.In this market,the duopolistic retailers,selling identical items,perform Stackelberg price and position competition.The result shows that the ＂max-min＂ principle,which indicates that the product differentiation will be maximum at one dimension while be minimum at the other dimension,still holds while the duopolistic retailers choose their positions.Besides,comparing with the Nash game,both retailers are better off while performing the Stackelberg game,and the follower＇s profit is larger than the leader＇s.The locations of two bun shops in a residential quarter are analyzed to illustrate the application of the model.

关 键 词： 空间竞争 博弈论 最大 最小 原则 后发优势

领　　域： [经济管理—市场营销] [经济管理—产业经济]