作　　者： ;

机构地区： 暨南大学

出　　处： 《河南大学学报：社会科学版》 2013年第5期116-122,共7页

摘　　要： 全球化视域下，中西方文化的冲击使得民族文化认同处于不断转型与重构之中，作为文化产业与艺术领域中重要一维的动漫产业，在呈现中国传统文化魅力及建构文化身份上具有重要意义。应对文化霸权及其发达国家强势文化的渗透，必须积极提升我国动漫的原创性能力，只有认清已经并正在变化着的境遇环境与实践场域，突破原创性瓶颈，才能使国产动漫在全球化文化博弈中迎来属于自己的辉煌。具体来说就是，重视受众解读方式等方面存在的现实问题，以清醒与冷静的头脑在对话与交流中努力传承与创新民族文化符号，巧妙灵活运用“球土化”策略，实现艺术与市场双丰收。 The impact of the global culture has resulted in the fracture of the traditional culture and missing of the collective memory which makes the national culture identity falling into a continuous transition and reconstruction process. The animation industry as one important dimension of the field of the cultural industry and art plays an important role on showing the charm of the Chinese traditional culture and constructing the cultural identity. As a response to the fracture of the traditional culture caused by the cultural hegemony with its strong cultural penetration, the animation original capability must be actively enhanced with innovation development rather than a simple ＂review＂. While the domestic animation participates the globalized ＂culture war＂, great attention must be paid to the realities such as the interpreting ways of the audience. The double harvest of the art and market can be accomplished by continuous innovation under dialogue and communication, inheriting and creating national culture symbols and utilizing the ＂globalization＂ strategy flexibly.

关 键 词： 全球化 文化博弈 国产动漫 原创性 民族文化 文化认同

分 类 号： [G122]

领　　域： []