作　　者： (）;

机构地区： 东义大学广告传播系韩国釜山47340

出　　处： 《现代广告》 2020年第3期48-53,共6页

摘　　要： 本文通过比较研究方法,以"贝雷迪比较四步法"作为基本分析框架,通过描述、解释、并置和比较等四个步骤,对中韩两所大学进行了广告学专业人才培养模式的多维度比较,探讨了同处东亚文化圈层不同形态下的中韩广告学专业人才培养模式的优势及问题所在,以期为培养数字营销传播时代的新型广告人才提供些许建议,并为异国之间广告学专业的比较研究提供一定的参考。 Based on the Bereday’s four step comparison method,this paper makes a multi-dimensional comparison of the training model of advertising professionals between China and South Korea through four steps of description,explanation,juxtaposition and comparison,and discusses the advantages and shortcomings of the training model of advertising professionals between China and South Korea under different ideologies in the same East Asian cultural circle.Through this research,we hope to provide some suggestions for the cultivation of new advertising talents in the era of digital marketing communication,and provide some reference for the comparative study of advertising between different countries.

关 键 词： 广告学 人才培养模式 贝雷迪比较四步法

领　　域： []