作　　者： ; ;

机构地区： 广州城市职业学院

出　　处： 《湖北开放职业学院学报》 2019年第11期30-31,51,共3页

摘　　要： 构建有高职特色的理念识别系统,是高职院校在教育市场竞争中制胜的法宝,也是提升高职院校品牌竞争优势的战略关键。本文以广州城市职业学院为例详细剖析了高职院校理念识别系统的构建思路应从明确办学定位、突出个性特点、注重文化塑校、紧扣高职教育本质几个方面进行着力。 Constructing a concept recognition system with high vocational characteristics is the key to the success of higher vocational colleges in the education market competition.It is also the focus of determining the overall long-lasting brand position to form a core competitive advantage.Taking Guangzhou City Vocational College as an example,this paper analyzes in detail the construction idea of the concept recognition system of higher vocational colleges.It should focus on the aspects of clear school orientation,highlighting individuality characteristics,paying attention to culture and plastics school,and closely adhering to the essence of higher vocational education.

关 键 词： 高职院校 理念识别系统 构建思路

领　　域： []