作　　者： (）;

机构地区： 广东食品药品职业学院

出　　处： 《现代职业教育》 2019年第21期150-151,共2页

摘　　要： 在当前大力弘扬中国优秀传统文化的大背景下,将传统文化元素应用到现代包装设计上,实现二者的有机结合,对于文化传承,提升包装设计的创新性、内涵度、竞争力具有重大裨益。首先系统地介绍传统文化元素的内涵及传统文化元素应用于包装设计的重要意义,然后结合传统文化元素与现代包装设计的应用形式与实例,提出传统文化元素与包装设计的发展路径,助推传统文化元素与包装设计的深度融合。 Under the background of vigorously promoting China’s excellent traditional culture,the traditional cultural elements are applied to modern packaging design to realize the organic combination of the two.For the inheritance of culture,enhance the innovation,connotation and competitiveness of packaging design.Has significant benefits.This study first systematically introduces the connotation of traditional cultural elements and the importance of traditional cultural elements in packaging design.Then,combining the traditional cultural elements and the application forms and examples of modern packaging design,it proposes the development path of traditional cultural elements and packaging design.Push the deep integration of traditional cultural elements and packaging design.

关 键 词： 传统文化元素 包装设计 有机融合

领　　域： []